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If you're living anywhere close to civilization at this moment in time, you can't escape advertisements aimed at getting you to collect what gold you have to bring it to a pawn shop or any other place to turn it into cash. They'll do anything to make it convenient. They will even send you prepaid FedEx envelopes so that you can get the whole evaluation done through the mail. Yes, selling gold jewelry for cash is all the rage now, now that the price of gold is as high as it's ever been.

You know that a particular line of business is especially hot when enterprising businesses start up new temporary shops all over the place to take advantage of the kind of public favor the business enjoys. Pop-up gold stores are all over the place these days. They are able to turn a profit processing no more than a couple of customers a day.

Of course, to the customer, all these chices all over the place makes things a bit difficult. How does one choose among them? How does one know which kind of gold store makes for the most profitable deal selling gold jewelry for cash?

In a time of investor uncertainty, everyone looks for something completely bankable to park their money in. The stock markets are collapsing, and news reports continue to pour in about how smalltime individual investors are fleeing the stock market for how unpredictable it is. So if they are withdrawing their money from the stock market, where are they putting it all? In CD’s in banks that pay so little interest, money actually loses value over time? Not likely. They go for that beacon of stability and reliability in uncertain times – gold. People are talking about prices rising to $2000 an ounce very soon now. For small investors, this is great news in an investment climate where prices falling is all they hear about. There's just one question though – when they do about gold storage? These days, you don't even hold your stock market holdings in paper. Everything is electronic. What exactly do you do with your actual gold bullion, bars and coins to keep it safe?

Let's start with the most obvious option – hiding it in your own home. The reason you would want to do this is that you would want to save on gold storage fees. These can be very, very expensive – as much as 1% of the value of your gold – when you go to a bank or other business. It can seem like the common sense thing to do – to just buy a safe and hide it somewhere in your house.