A friend of mine from high school moved to Jacksonville for a job shortly after he graduated. He was there when the team formed, and he instantly became a Jaguars fan. Now, this is a guy that grew up in the Dallas/Fort Worth area, and was a die-hard Cowboys fan. He still loved the Cowboys, but he would always comment to me about how he loved the fact that the Jacksonville Jaguars were in the AFC, so he could comfortably root for both teams.
On another occasion, I had a probationer come into my office and he was wearing a Jaguars jacket. I asked him if he was a fan of the Jacksonville Jaguars, and he said that he was. He said he grew up in Florida and grew up watching the Jaguars. What struck me the most was the fact that he loved them as much as I loved the Cowboys. I understand that football is a popular sport throughout the country, but the Cowboys are probably the most recognized NFL franchise in world.